Market research
Within product development, market studies are an essential stage to validate the commercial viability of a product and ensure that it is aligned with market demand. For this reason, at INFINITIA Industrial Consulting, we support our clients in this important phase.
Our experienced team uses the most innovative market research techniques to define a solid and cutting-edge market positioning strategy. We make your idea become a successful product. Get to know INFINITIA’s market research service now.
What are market studies in product development?
Market research for product development is an in-depth analysis that seeks to identify and understand consumer needs, desires and preferences for a specific product.
This market analysis in product innovation is key to understanding the context in which a product will be introduced, thus helping to validate its acceptance in the market.
Our goal is to position your product in the market, thanks to a solid value proposition. At INFINITIA we carry out exhaustive commercial feasibility studies, sector analysis and market trend studies, as well as market segmentation for new products, among other actions.
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Contact us for more information or, if you prefer, you can use one of our other technical consultancies with complementary services to boost your project.
Business feasibility study: definition
We ensure the potential of the product, thanks to a commercial feasibility study. Within the market studies, this test determines whether a product has the capacity to generate value and stand out in its sector. We analyze both the market demand and the economic and commercial factors that influence its success, to understand the specific needs of consumers, as well as the size of the market and its potential growth.
We understand how technological advances and industry trends can impact the product and its acceptance in the market. By carrying out this type of market research for product development, we ensure that the product not only meets current expectations, but is also capable of evolving according to market needs.
The importance of market research for product launches
We validate ideas and concepts in the market research process for product launches. This is a key moment in design and innovation, as we check the product before its full development. Check whether the concept is attractive and suitable for the consumer. To do this, we use techniques such as surveys, interviews or focus groups.
We also carry out market validation in product development to analyse user reaction to the product, as well as their evaluation.
Market analysis for trend discovery
For its part, a study of market trends is essential for anticipate changes and opportunities for a product. In this sense, we visualize emerging trends and changes in consumer behavior, adapting the product and aligning it with future market expectations.
This analysis is essential in highly competitive sectors, such as the technological sector, where consumer preferences change rapidly and the product must be flexible enough to evolve. Thus, we can say that this market study in technological innovation has to be quick in the face of changes, in order to maintain a competitive product and position it in the market.
Sector analysis to understand the competition
Another fundamental part of market research is competitor analysis in product development. The reason? It helps us understand the strengths and weaknesses of existing counterparts or similar products. In addition, this type of market analysis allows us to identify the customer’s value proposition as well as define their market positioning strategy, in which we will highlight their competitive advantages.
Whether it’s innovation, quality, price, or service, your product will stand out! Stand out from your competitors, thanks to INFINITIA’s market research service.
What is market segmentation for new products?
Targeting the right audience and maximizing its potential for success is the main goal of market segmentation for new products. At INFINITIA we segment consumers, based on their needs, behavior and demographic profile. This way, we make your product more profitable and adapted to consumer preferences.
In this way, we not only optimize marketing resources, but also facilitate rapid and positive acceptance of the product in the market. Find out now and discover what we can do for you.
Other market research techniques
We extract accurate and detailed information about the context in which the product will be launched. These market research techniques are characterized by being a quantitative and qualitative miscellany, different techniques to obtain specific data on consumer expectations, their preferences and their perception of the product.
We adapt to the needs and objectives of our clients through customized methodologies. We achieve a comprehensive view of the market and the consumer, so that our clients make informed decisions at each stage of product development.
Why use market research with INFINITIA
INFINITIA Industrial Consulting is one of the best consulting and market research companies. Below we show you some of the reasons why you can trust the quality of our work:
- Solid positioning strategy: We carry out a market positioning strategy, in which we define the benefits and advantages of the product in question compared to the competition. We secure a solid position in the market.
- Security in product development: We reduce risks and optimize our clients’ investment. By validating product ideas in the market and studying their commercial viability, we minimize the risks associated with the launch of new products.
- Precision and adaptability: We are one of those companies that conduct market research with rigor and professionalism. We provide our clients with a fully detailed analysis of the sector and trends, tailored to each project, so that the market studies are relevant and applicable.
Ready to rely on INFINITIA to conduct market research on your product? From trend analysis to market validation in product development, we are rigorous in our work. Make informed decisions and optimize the success of your product launches through this INFINITIA service.
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At INFINITIA we are experts in market research and market studies. Discover our product development or consulting services. We are here to help you!
Contact with us
Contact us for more information or, if you prefer, you can use one of our other technical consultancies with complementary services to boost your project.