Minimum Lovable Product (MLP)
At INFINITIA Industrial Consulting we are experts in creating innovative products. Products that not only fulfil their functions, but also delight the user. To do this, we rely on techniques such as the Minimum Lovable Product or MLP.
MLP is a minimal product that, in addition to being functional, is attractive and generates an emotional connection with the user. An approach that, in product development, goes beyond the MVP (Minimum Viable Product), as it focuses on aspects that create a positive and memorable experience for the user. Do you want to know more? Find out more with INFINITIA.
What is MLP or Minimum Lovable Product?
The Minimum Lovable Product or Minimum Viable Product is an initial version of the product designed not only to fulfil the basic functions, but to do so in a way that captivates and satisfies the user.
At the INFINITIA lab we perform a complete development of the Minimum Lovable Product, which ensures that the product not only functions correctly, but also generates a positive emotional experience. This approach is key in markets where differentiation and user experience are essential for success.
How to develop the minimum lovable prototype? The different phases
Did you know that the minimum lovable prototype in product development allows us to launch a preliminary version on the market, focusing on essential aspects that excite and satisfy the user? That’s how we do it at INFINITIA. A whole process that ensures that the MLP design includes aesthetic and functional elements that generate a positive emotional response.
We require different phases in the creation of MLP for market validation. Discover them below:
1. MLP creation and design for user experience
Firstly, the creation of MLP for market validation involves prioritising those functionalities and features that have a direct impact on the user experience. At INFINITIA we developed the design of the Minimum Lovable Product for user experience. A combination of functionality with an attractive and careful presentation. We create a product that is not only useful, but also perceived as valuable and satisfying.
By focusing on designing an attractive and functional MLP prototype, we ensure that users have a memorable experience from the first contact. This approach allows for early market validation based on the satisfaction and positive emotions that the product generates.
2. Idea validation with an attractive and functional prototype MLP
Idea validation with a minimal lovable prototype is key to gain a deep understanding of how users perceive and use the product in real-life conditions. In our case, we tested the MLP to gather direct feedback from users; detecting areas of improvement and optimising the design to maximise customer satisfaction. This lovable prototype for user satisfaction is aimed at ensuring that the product not only fulfils its functions, but does so in a way that users find pleasurable.
Market validation with an MLP is crucial to identify features and details that really matter to users. This allows our clients to fine-tune the design and experience before investing in full development.
3. MLP or Minimum Lovable Product development process
When we want to develop a minimum lovable prototype for the market, at INFINITIA we opt for an approach that balances functionality with visual and emotional appeal. During this phase our experts collaborate with the client’s team to identify the key elements that will create a connection with the user. This Minimum Lovable Product ensures that every aspect is carefully designed to generate a positive and memorable experience.
The minimum lovable prototype for innovative products not only meets functional expectations, but also stands out in the marketplace and creates a lasting impression. We bring products to market, whose relationship with the user is solid from the start.
Opt for the advantages of the Minimum Lovable Product in the design of products with INFINITIA.
We are with you throughout the entire Minimum Lovable Product or MLP process. Together we ensure that every aspect of the product is designed to create a connection with the user. From prototype development to market validation with a minimum lovable product, we offer a comprehensive approach that allows our clients to create products that captivate and retain their users from the very first version.
These are the main advantages of choosing us for this service:
- Early validation with a focus on user experience: Our MLP process allows us to obtain direct feedback on the perception of the product and its emotional appeal from the very beginning. In this way, we achieve a positive connection with the user.
- Minimisation of risks and optimisation of resources: Risks are minimised and resources are invested in the best way. By launching an MLP rather than a full product, our clients can test market acceptance before investing in full development.
- Developing a differentiated and emotionally engaging proposition: With our focus on emotional and functional design, we help clients like you create products that not only work well, but also create a meaningful user experience.
Contact INFINITIA
Are you looking for experts in MLP design for user experience and validation of ideas with minimum lovable prototype? Contact INFINITIA Industrial Consulting now. We are specialists, we ensure that your product is functional, attractive and impactful from its initial stages.