Preliminary study and maturation of idea
We are experts in product development. At INFINITIA Industria Consulting we work rigorously and closely with our clients from the preliminary study and idea development phase. We analyse, validate and fine-tune an idea to transform it into a viable project aligned with the company’s strategic objectives. We ensure that the final proposal meets market expectations and is optimised to advance to the next stages of product development.
The ideation phase of product development involves generating, analyzing, and evaluating product ideas to ensure that they are viable and have the potential to become successful, functional products. Find out what this service entails and put it into practice in your next project.
Experts in research and development of innovative products
We generate ideas based on real needs. The secret to creating a successful product is a well-defined product development strategy. To do this, in the creation and evaluation of product ideas we focus on understanding current market needs and opportunities for innovation.
Our experts in research and development of innovative products apply brainstorming techniques, trend analysis and market studies to identify viable ideas that respond to real demands and are competitive in their sector.
During this phase, we also analyze the context in which the product will be introduced, investigating how it fits into the company’s ecosystem and the market it is targeting. This allows us to establish a solid foundation for the product from its early stages, in order to address both the value proposition and the elements that will make a difference in the market.
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What is the validation of ideas and technical feasibility analysis?
We turn ideas into viable and attractive products. One of the most important aspects in the initial phase of product development is the validation of ideas and the feasibility analysis for new products. A whole evaluation process in which we check that the ideas generated have potential and, therefore, are feasible. At INFINITIA we carry out proof of concept tests and preliminary studies to evaluate both the technical viability and the economic and commercial viability of the product.
It is worth noting that the feasibility analysis covers several factors: from materials and technology to estimated cost and development time. This analysis allows identifying potential obstacles, optimizing resource allocation and establishing a roadmap for subsequent stages.
By validating these aspects in the initial phase, our clients can make informed and appropriate decisions about continuing or adjusting the project to maximize its viability.
This is what market research looks like for the development phase
Through market research in product development, we identify opportunities as well as consumer needs, preferences and expectations. During this stage, at INFINITIA Industria Consulting we carry out exhaustive market analyses and competitor studies to understand the context in which the product will be introduced and the key factors for its acceptance.
We therefore employ both quantitative and qualitative methodologies to analyse consumer behaviour. We also analyse trends and potential barriers to market entry. This approach ensures that the product is aligned with current demands and facilitates a concept validation in the development phase that optimises its functionality and increases its appeal in the target market.
We understand the market and know what it demands. That’s why we only develop products that respond to needs not covered by the competition, generating greater value for the end consumer. Discover what we can do for you.
What is new product planning?
We plan in a realistic, adaptable way, aligned with the vision of each company. That is why the product development strategy we design at INFINITIA is based on the specific needs and objectives of each client.
This initial planning phase is crucial to ensure that all stakeholders involved in the project share a clear and structured vision, thereby optimizing resources and increasing the probability of success in launching the product.
Proper planning of new products therefore allows the project to move smoothly through each of its phases. We define key goals and milestones, as well as identify potential risks, creating a contingency plan to address potential difficulties.
We are clear about this: we jointly define the objectives, resources and deadlines for each stage with our clients, allowing for effective management from the start. Shall we work together?
Feasibility analysis for new products
We ensure the viability of your product. To do this, concept validation in the development phase is a decisive stage to ensure that the product meets the technical and market requirements, before continuing with more advanced development phases.
This validation process allows any necessary adjustments to be detected at the initial stage of a product’s development, which is more efficient and cost-effective than making changes at later stages. In addition, concept validation allows you to predict how users will perceive the final product, which makes it easier to make early improvements to its functionality or design, maximizing its potential for success in the market.
We analyse and carry out preliminary tests to verify that the initial design and product features meet the expected standards, meet customer expectations and respond to market demands. Find out more about our work now and discover what the INFINITIA team can do for you.
Advantages of prior study and maturation of the idea in INFINITIA
Find out why you should trust INFINITIA for the preliminary study and development of an idea. A fundamental initial phase for any product development strategy:
- Detailed analysis: We evaluate all essential aspects from concept to validation, providing a comprehensive analysis.
- Personalization: At INFINITIA we know that each project is unique. That is why we adapt to each of your needs. Because we want to offer you quality in the maturation of ideas and prior study of product development.
- Resource optimization and risk reduction: By performing a thorough feasibility analysis and concept validation, our clients can optimize their resources and avoid potential problems through early and accurate validation.
Alignment with the company’s strategy: Our product development strategy is designed so that each phase of the process is aligned with the client’s objectives and vision, ensuring consistent and market-focused product development.
Specialists in preliminary study and maturation of the idea for the development of new products
We are with you from the beginning to the end of the project. We work together and iteratively in the ideation phase of product development. Each idea is validated and adjusted based on the opportunities and challenges presented by the market. A decisive phase to establish a solid base on which to develop a product that not only meets expectations, but also makes a difference in the market.
From the creation and evaluation of product ideas to market research and planning of new products, at INFINITIA’s laboratory we offer a comprehensive and structured approach that facilitates the success of your project from its earliest stages.
Below are some examples of our work related to this preliminary study and idea development service:
- Design and development of a new device for preparing infusions: An example of an innovation project, in which we transform the experience of tea and infusion consumers.
- Technical feasibility analysis of a new food processing device: We carry out various technical feasibility studies, with the aim of obtaining a new successful business idea.
- Feasibility analysis of a new innovative product for a specific market niche: A project that we started with a preliminary study of the target market. If you want to know more, don’t hesitate to read this success story.
Design and development of a new air purifying device: Another product development project, where we developed an air purifying and sanitizing device, but with a safe, compact and efficient design.
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If you are looking for support in the initial phase of product development, contact INFINITIA Industrial Consulting now! A team of specialists is waiting for you. For more information, do not hesitate to contact us.
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receive a tailored professional response