Infinitia’s Strategic Design team uses in-depth interviews with end consumers in order to validate a concept, an idea or a solution, and to measure the interest of these potential users in them. Understood as a method of qualitative analysis, we believe it is necessary to focus on this tool because of its efficiency and the
Process reengineering achieves cost reductions both within an organization and in product development. At the same time, it focuses on eliminating redundant business processes and reorganizing the workflow. In this article we explain what it is and what steps are required to carry out BPR (Business Process Re-engineering). What is process reengineering? Process reengineering is
Materials have different properties that make them unique. Knowing them will ensure that we select materials with the right properties to develop a given product. In this article we will see what and which are the properties of materials that we need to know in the industry. What are material properties? Properties are factors that
Julián Lizán (Zaragoza, 1990), Industrial Design and Product Development Engineer at Infinitia, marks two milestones in a career that began almost ten years ago. In 2012 he won a research grant from the Government of Spain with which he joined the HowLab group at the University of Zaragoza. In that entry into the professional world,
The Minimum Viable Product or MVP consists of creating a product with enough features to attract customers and validate it in the early stages of the development cycle. In this article we explain what MVP is, its benefits and how to carry it out. What is a minimum viable product? A minimum viable product, or
A product reaches the market because it has gone through a previous design process that has made it what it is and not something else. In other words, if I, as a consumer, receive a bottle of flavored water that has a certain shape, size or aroma, it is because that research has made it
The performance of the products being marketed must be tested during the prototyping phase to avoid possible future failures. In this sense, if a car brand announces the sale of a new type of steering wheel, before bringing it to the market it will be necessary to check that there will be no short- and
Macro-environment factors can influence each company’s competitive advantage, overall profitability levels and new product launches. A PESTEL analysis will help us to identify these variables. In this article we explain what it is and how to perform a PESTEL analysis. What is a PESTEL analysis? It consists of an analytical strategy that studies all the
A well-designed product development strategy will enable you to understand your customers, accurately plan your product design, effectively use your product development resources and increase your chances of success. In this article we tell you about all the benefits product development strategies can provide and how to implement them. What is a product development strategy?
Microbiological analysis, essential in many industries, involves the use of biological, biochemical or chemical methods for the detection, identification or enumeration of microorganisms. In this article we explain what microbiological analysis consists of, its function and types. What are microbiological analyses? Microbiological analysis of products consists of the use of biological, biochemical, molecular or chemical
The feasibility study is essential to ensure the success of a new product before launching it on the market, to find out if its creation is feasible and if it is a profitable project. In this article we explain what it is, why it is important and what are the steps to perform a feasibility
Atmospheric plasma is one of the most efficient processes for material innovation, cleaning, activation or coating of plastics, metals, glass or recycled materials. Distinguished from other types of plasma (low pressure, high pressure and corona method) by its advantages and applications, it is worth dedicating an article to explain what it is, how it
