Strategic Design
DECIDE
What is Strategic Design?
In today’s dynamic landscape, organizations must define and implement innovative strategies by integrating user, business, and product areas. The objective is to create a unique experience through your product or service.Strategic design helps you with this, since it creates or improves your value proposition that resonate with your target audience.
At Infinitia, we elevate this differential advantage, breathing innovation into existing business models while birthing new ones. We analyze the potential of your idea to find out if it will impact the market and its feasibility for successful realization. Strategic design starts with your project’s beginning and ends with the market launch.
At Infinitia, our team, made up of experts in industrial design innovation, engineering and marketing, will work by your side. Your challenges become ours, and we work collaboratively to address them effectively.
How do we apply strategic design?
Strategic design is at every phase of the product or service creation—from ideation to serial manufacturing, passing by tests, and homologation.
At Infinitia, we investigate your target and your market, carrying out customized qualitative and quantitative studies. Through design and innovation, we identify and understand the client’s needs, offering value propositions. The goal is to create the best version of your product or service.
Our work covers the different phases of strategic design: market research, design of products and services study, business model, target, and market analysis, and more. We identify your company’s strengths to reach the most impactful value proposition.
Market research
We carry out market research in order to determine a new product or service’s viability. We also carry out an analysis of market data and trends to identify new niches to focus on. Furthermore, we also study the current competition and obtain feedback from future clients. We make your business rise, through research and study.
Design
We carry out the global design of your products or services, thanks to the studies previously carried out on the market, target, or competition. From UX design to product aesthetics and graphic design, we deliver adaptable solutions for every conceivable scenario.
Business analysis
Analyzing the internal characteristics and external situation of a company, project, or product is essential in shaping an optimal business model. Thanks to it, we generate a solid value proposition to ensure the viability of the business.
User analysis
We identify the habits, behaviors, motivations, attitudes, opinions, desires, and needs of your target through different types of qualitative and quantitative analysis. It is the best way to find out what the user really wants, to create a product or service that aligns precisely with user demands. This is an essential strategic design phase.
What are the Benefits of our Strategic Design Service?
Coming up with new concepts, building other projects, identifying what your customer really wants, or even knowing whether your products or services have an impact on the market are complex actions. It is a process full of uncertainty for companies with no specialized area in market and business research.
Strategic design can help you at different levels within your organization, no matter if your problem is very specific or if it covers many aspects. At Infinitia, we adapt to your case.
Corporate, business, and operation strategy and innovation provides several benefits:
• Competitiveness: Strategic design enables to point a finger at a competitive advantage, which is going to impulse the company to take one specific direction for success.
• Innovation: Creating innovative and unique products and services concepts allows searching for new competitive strategies and updating existing ones. Focus is done on the future users’ needs and business goals.
When to Apply Strategic Design?
At Infinitia, we know how important it is for a brand to have a strong and distinctive positioning. Indeed, it is useful to stand out from all the competition. A compelling value proposition necessitates a deep dive into substitute products, materials, and technologies.
To pursue this objective, we carry out an innovative product design or upgrade the design of an existing product.
Innovation of Products or Services
Through design and innovation, we improve your current products and services. We amplify your value proposition for heightened competitiveness. This way, your product or service stands out from the competition. Share your aspirations and we will make them true!
Creation of Products or Services
Strategic design is also useful to create new products or services from scratch. At Infinita, we transform your ideas into tangible concepts. Reach out to us to see your vision come alive!