Business Analysis

What is Business Analysis?

A complete and detailed business analysis is key for our good work. Indeed, it is the start of strategic design, guiding us to identify the possible difficulties and challenges in any kind of business market.


At Infinitia, we implement strategic solutions tailored to your business
. We analyze the internal characteristics and external factors influencing a company, project, or product. Through rigorous business analysis, we craft a robust value proposition that ensures the viability of the company.

We generate a distinctive competitive advantage in the market, innovating in current business models and creating new ones. We also analyze the potential of your idea to find out if it will impact the market. At Infinitia, we want to drive transformative changes in your business’s favor. Together, we reach success!

Business Analysis

How does Infinitia approach Business Analysis?

We listen to you and delve into your business, analyzing competitors and other influential variables. We are professionals from different branches of knowledge, who work together to offer you viable solutions.

Infinitia’s approach to business analysis extends to comprehensive market research, carrying out market research to detect the true value of your project or company, in comparison to competitors and strategize ways to stand out.

Making a difference and generating a value proposition is our main task for your project. Thanks to the business analysis, we design the best strategies, depending on the objectives set.

We maximize results, discovering the strong points of your business, as well as improving those that are failing. We enhance your commercial activity, through cutting-edge technology and evolved processes.

To resume, thanks to market analysis, we offer you new approaches so that you can successfully enter the industry. Our strategic and multidisciplinary team is highly experienced. A business plan model tailored to your precise needs.

Business Analysis
Business Analysis

Strategic analysis

In order to grow as a company, it is necessary to initiate a feasibility analysis of your business. Firstly, it allows checking if the project has a future and, secondly, to know if it is necessary to refocus the service.

At Infinitia, we propose you use different innovative business analysis methodologies to successfully develop different business projects, such as SWOT and PESTEL. The methodology chosen is intricately tailored to your specific idea, project, or company.

Business model

Establishing a robust business plan is not an easy task. It is necessary to analyze the economic feasibility to understand how a product should penetrate the market. As we offer business consulting services, we will provide you with these vital insights.

Also, within the creation of a business model, we formulate distinct value propositions. We assess market demands and how to successfully get into this market. We help you to select the most prosperous business model according to your goals: starting from the beginning or pivoting from an established path.

Business Analysis
Business Analysis

Products Validation

Regarding the analysis of a new product’s business, at Infinitia, we rely on repetition. It means we use small prototypes until getting the perfect end product. We constantly test and learn to improve over time and validate the product.

Services validation

The same occurs with services whose feasibility has to be measured to ensure they are high-quality before being offered to the final clients. With this purpose, we do a complete evaluation to design or improve the service.
Business Analysis

Validation strategy: what is it?

We work on an optimal business model tailored to your enterprise. At Infinitia, we carry out an exhaustive business analysis of your brand. Our validation strategy is fundamental to reaching these insights to find solutions to potential issues and improve former ideas.


We measure the feasibility of your project
by analyzing aspects as important as competition, target, costs, and more. We also check the benefits you can hope for with your new product or service.

At Infinitia, to provide our business consulting services, we use the Canva model. This visual tool aids in organizing ideas and coming up with the requisite steps in business process analysis that allows us to define the right business model for your project.

From identifying your value proposition to finding out how to make money with it, we analyze the target audience thanks to our users’ panel IUtest. Through surveys and focus groups, among other techniques, we ask them directly all the questions we need to shape your project’s realization. Let’s make your project come true together. Reach out to us to begin today!

Business Analysis

Works done in Business Analysis